How to Use Pinterest to Promote Your Business

How to Use Pinterest to Promote Your Business

Pinterest is an amazing social media platform you can use to promote your business, drive huge traffic to your website, and increase sales. With over 200 billion pins saved on Pinterest, majority of people go to Pinterest whenever they need new ideas for their business. It is essential for online marketers and business owners to be active on Pinterest in order to meet their marketing goals.

Let us discover various ways to use Pinterest to promote your business.

How to Use Pinterest to Promote Your Business.

How to Use Pinterest to Promote Your Business

If you are just starting up with Pinterest, the first thing you need to do is to create a Pinterest business account. The process is quite simple. Follow the steps below.

  1. Create a business profile: We recommend you set up Pinterest with a business account instead of using a personal account. With a business account, you will be able to get access to analytics and ad services.
  2. Claim and link to your business website: This step is vital in verifying your business account.
  3. Connect your social media accounts: Connecting Pinterest to your social media accounts is quite helpful to enable you cross-share content and also refer people to other pages you own.
  4. Edit your profile. Make your profile interesting by adding cover images with a well optimized bio.

Once you are able to properly set up your Pinterest business account, the next step is to devise a working strategy to enable you promote your business.

Take a look below at some effective strategy to utilize.

1. Ascertain The Type of Content You Want to Publish.

Pinterest is just like every other social media platform in which you need to understand your target audience. It is vital to understand your target audience to be able to ascertain the type of content they want to see on Pinterest.

Figure out the type of content they will engage with the most. It could be infographics, tips and tricks, or possibly blog posts. To discover this, you need to conduct some research and figure out the type of content they frequently pin on their pages.

Furthermore, ensure that you don’t post random things that are not related to your niche. We encourage that you share relevant and valuable information on your page.

When you are able to get an understand of the kind of pins that could engage your audience, creating pins in this manner is usually very effective.

2. Think About Your Design.

Now that you have an idea of the kind of pins to publish, it is vital to also think about the appearance of your images. Your designs should be attractive and unique in order to get pinned by your audience.

Furthermore, your images should adhere to your brand guidelines. Always make use of graphic tools like Canva if you do not have a designer to help you out with graphical content.

3. Optimize Your Pins.

As you get started with Pinterest, always remember to optimize your pins. To effectively optimize your pins, do the following;

  1. Add a URL (a link to a blog post).
  2. Make use of keywords in titles, descriptions, and image file names.
  3. Create boards that are related with your keywords.
  4. Organize your boards and select a board cover image.
  5. Make use of hashtags.
  6. Include a call to action.
  7. Insert a Pinterest widget to your website.
  8. Reply to follower comments.
  9. Follow popular boards and trending comments.
  10. Create a board just for your blog posts.

These strategies will help you effectively promote your business with Pinterest and increase visibility to your posts.

4. Understand How Categories Works On Pinterest.

On Pinterest, you can allocate boards to different categories. Categories helps people find your pins on Pinterest.

For instance, if you are interested in discovering food recipes ideas, majority of the pins that will be displayed on your feed will be related to food recipes. They will be tagged in the food recipe category. You can scroll through the categories to discover the ones that are related to your business. This strategy helps you come up with great board ideas.

Once you have carefully deliberated on this strategy, the next step is to create your boards. We recommend that you think about blog topics and create boards surrounding those topics.

Let us discover how to use Pinterest to promote your blog;


1. Create Infographics.

Infographics is an effective way to use Pinterest to promote your blog. Audience on Pinterest reacts more to infographics, so if you have blog posts summarized in an infographic, we advise you post it on Pinterest.

Pinterest is an amazing platform to repurpose you content in order to reach new audience that may have not come across your content.

2. Modify Your Images.

When you create a pin, it is vital to make use of custom images that are engaging. To be able to effectively promote a blog, utilize your featured image and include modified text.

For example, pins that promote blog posts add the title of the blog on the custom image. The title is an amazing way to attract people and get them drawn to your blog post.

3. Compose an Optimized Pin Description.

It is vital to inform people of what they should expect in your post when composing your pin description. Although you may want to leave out some content in order to grab their attention, it is important that they have an idea what the content is all about. Furthermore, you should add correct search terms and keywords in your pin description.


Pinterest is a great platform which serves various purposes. Pinterest is not only useful when it comes to promoting your business online, you can also draw creative ideas from Pinterest to improve your brand. Based on the effectiveness of the platform, we encourage people to always take advantage of Pinterest.


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