Discover The Function of Meta Keywords in SEO
What comes to your mind when you think about the phrase “meta keywords”? The definition of meta keywords sounds more like this: “tags of the text article, those words, which function is the most important and are frequently repeated in the content.” Take for instance:
<meta name="keywords" content="food recipes, homemade recipe, chicken recipe" />
Some people have stopped utilizing this meta tag with the impression that it is no longer relevant. Some professionals believe that meta keywords are no longer utilized by common search engines and they do nothing for website search engine optimization. It should be noted that if you examine some websites code, you will not find tag words present.
On the other hand, some people still believe that meta tag is still very effective. Whatever the case may be, meta words will not cause any harm to your website. Then again, free search engines may regard this extreme listing of words an attempt of manipulation. Conversely, if you state a few words, you will not be penalized. They may function when deciding whether there is a match between a page and search queries.
Reasons to Add Keywords?
Let us delve into the history of the word to explain what a meta keyword is and what its function is these days. The words tag dates back to the year 1995. Its original function was to make the work of search engines easier while indexing pages. The meta tag of words indicating the main aim of the text was originally used by the webmaster. The robot took into account the contents of words along with the rest of the content.
When evaluating the page relevance, the greater positions were given to the page with the tag of the word. Sadly, the condition was changed as a result of some fraudulent optimizers who spammed words: the same words were stated several times, requests were made that did not match with the topic of the page. This resulted to the undesirable outcomes we have now with Google stating that the tag of the website’s words is no more vital for ranking pages. The reaction of other search engines was also predictable. They did not openly say that they have stopped taking the tag into account, but made it very clear that its importance decreased significantly.
In spite of this, no one can know for sure that words are no more utilized by search robots. However, to be on the winning side, you should utilize keywords tag appropriately.
How to Write Meta Tag Keywords Appropriately.
Follow the following instructions:
- Place the tag of words in the head block of the HTML code and not more than 100-150 characters.
- Only include words that are related to the general website topic.
- Do not list words with space. Do not forget that each page should have its unique keywords list.
- We do not recommend you include commas between words, so that search robots will be able to separately compose additional phrases from the specified words.
- Avoid making use of adverbs, prepositions, conjunctions and interjections.
- Do not include each word more than three times.
- Requests are made in the reducing frequency (avoid using high-frequency keywords).
- Do not use capital letters, apart from when writing abbreviations or names.
We recommend you stick to the following instructions to create a specific tag of words. It is useful to have a meta keyword than to disregard it. Furthermore, search engines do not fully disclose when their ranking algorithms is frequently changed. So, it is nearly impossible to assess the total importance of the influence of meta keywords.
Things to Remember When Selecting Meta Keywords.
In addition to the already mentioned guidelines, the most effective keyword meta tag practices require knowledge of certain fundamentals. You can create the word list on your own if you possess the required skills. It does not really matter if you utilize some special tool or not. Ensure that you have added the keywords with long tail SEO. For instance, in the place of writing just “glasses,” it is more effective to utilize a long-tail word “cool, fitting wood frame glasses.” Furthermore, do keyword research utilizing analytical skills. Spend some time in examining keywords that your competitors are fond of using. Create a list and come up with all possible alternatives of requests used by the website and also take note to those with spelling errors.